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⛳️ The Golf

The Masters

  • Course: Augusta National. You know.

  • Weather: Perfection. Too good.

  • Story: Rory chasing history.

The Card

  • Outright Winner: Rory McIlroy

  • Favorite Bet: Justin Rose Top 5

  • Fade: Bryson DeChambeau

📣 The Good, Bad & Ugly

GB&U: Golf Has a Media Problem

The Good: Golf is in the middle of a viewship boom nobody saw coming. The 2026 Farmers Insurance Open did 2.9M viewers on its sunday finale, best Torrey Pines number in 6 years, and a 70% jump YoY. Koepka’s PGA Tour return drove +87% and +115% Thursday/Friday gains on Golf Channel. The Masters delivered its highest-rated final round in 5 years (w/o Tiger or Phil). The U.S. audience for golf is bigger and younger than ever. And, they are digital native. TGL, for example, pulled in a median viewer age of 51 (younger than NHL, F1, and NFL). There is real demand.

The Bad: The audience is healthy. But distribution is broken. To watch a full PGA Tour season legally in 2026 you need CBS, NBC, Golf Channel, Peacock, ESPN. Six platforms. Five subscriptions. No single discovery surface. TGL ratings declined meaningfully in Season 2 (but I expect that to rebound in Seaon 3) the league's existential test is whether it can stabilize above ESPN's primetime average, and the early data suggests that's a coin flip. LIV will be dead by Summer and the PGA Tour is stacking way too many signature events between Majors..

The Ugly: The honest read is that the Tour is being attacked from three directions at once and doesn't have a media strategy that addresses any of them. Bryson DeChambeau is on the record saying "majors-only and YouTube is incredibly viable" — that's a top-five player publicly endorsing the unbundling of professional golf. Grant Horvat and the Bryan brothers just launched Your Golf Tour with a $1M Wynn finale and 16 creator captains. Wesley Bryan is suspended from the PGA Tour for a LIV YouTube cameo while building his own competing tour. The audience isn't the problem. The audience is here. The problem is that the most innovative and most-distributed golf content in 2026 is increasingly being made by people who don't work for the Tour, the broadcasters, or any of the leagues. That's the category we're investing behind.

💰 The Wedge Fund

Brief: SpaceX is the rare allocation that doesn't need a thesis. The most valuable private company in the world, the leader in commercial launch, the operator of Starlink, and now reportedly preparing for a 2026 IPO that would be one of the largest in history. We don't usually get a clean window into a name like this. Limited allocation available through partners ahead of the public offering.

SpaceX: Aerospace

Bull Case: This is the most institutionalized of Musk's companies and the only one with a real operating moat. Starlink is a global broadband business at scale, no longer a science project. Falcon dominates global launch. The 2026 IPO has been widely reported, and the public-market repricing relative to the last private tender is the trade. We don't usually get to allocate at the last private mark before a listing of this size.

Bear Case: The headline valuation prices in perfect execution across multiple business lines that don't all work yet. Starship is still pre-revenue. Musk key-man risk and dual-class voting are real concerns institutions cite repeatedly. Amazon Kuiper is becoming legitimate competition for Starlink. IPO valuations break low more often than people remember. This is a generational-bet allocation, not a flip.

Macro Environment

This is the IPO that resets the late-stage private market. SpaceX going public triggers an unlock cascade — OpenAI, Stripe, Databricks, Anthropic all suddenly have a comp to point at. The pre-IPO window on SpaceX itself is closing. We don't usually get to allocate at the last private mark before a listing of this size, and we don't expect to see this name in the Wedge Fund again before it's public. The math does the work.

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Not investment advice. Investing involves risk, including the possible loss of principal. Past performance is not indicative of future results. Read Disclosures →

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